Marketing Office Reorganization

By Angela Sieler
Digital Communications Specialist

​In 2017, we hired EducationDynamics to do a Post-Traditional and Graduate Student market analysis. Based on the recommendations and feedback from their analysis, we created a website strategy for 2018-19. To better meet these priorities, we reorganized our office. In my new role as the Digital Project Manager, I will now manage the day-to-day operations of the Siena Heights web site (sienaheights.edu). I will also direct faculty, staff, and outside vendors to design and produce web content for site improvement and market relevancy.
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No one can deny the importance of our university website. The website makes us credible, enhances our reputation, and supports our brand. Using Google Analytics, I can tell you that in one week alone, our website has nearly 7,500 visits, with 50% being new visitors. Using a product called HotJar, we can identify usability issues by watching recordings of real visitors on our site as they click, tap, move their cursor and navigate across pages. This also helps us to identify on which page and at which step prospective students are leaving our site. With 90% of our revenue coming from enrollment, our main goal with the site is to entice prospective students and guide them on a path to application.
 
For the past twelve years, we have worked with our web partner Human Element to continuously improve and bring new value to our website. This relationship gives us access to their entire team of professionals including web developers, software engineers, user experience designers, front-end designers, optimization strategists, and a/b testing experts. My new role would put me working closely with Human Element to continue to improve and maintain the sienaheights.edu website.
 
My personal goals for the website include:

•       Cleaning up the homepage to create a better mobile experience and increase download speeds
•       Look at the nomenclature on the website and make a better distinction between our three colleges
•       Create a better user experience by ensuring that a prospective student can easily navigate the site
•       Work with individual programs to better promote their programs on the site
•       Create infographics and content that is quick and easy to digest

 
Please continue to submit your web requests to sienaheights.edu/project and Doug will assign it to either Jeff or I depending on the scope of the project. And as always, if you have any feedback or concerns about the website, feel free to reach out to one of us here in Marketing.